Enhancing Religious Harmony and Awareness Project (ERHAP)
Ministry of Religious Affairs, Bangladesh
Project Overview
ERHAP is a national digital initiative by the Ministry of Religious Affairs to promote tolerance, interfaith understanding, and social cohesion across Bangladesh. The project delivers verified, inclusive religious information through a unified digital ecosystem combining web, mobile apps, AI assistance, and citizen engagement tools. It enables MoRA to communicate proactively, address concerns faster, and expand awareness programs with measurable reach.
Challenges
MoRA needed a trusted, scalable digital approach to reduce misinformation, improve outreach, and enable real time citizen support across the country.
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Misinformation at Scale: Unverified content spread quickly online, increasing confusion and social tension.
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No Trusted Central Platform: Citizens lacked one verified source for religious guidance and official updates.
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Limited Digital Reach: Ministry communication tools struggled to effectively reach rural and remote audiences.
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Low Engagement & Feedback Loop: No structured channel existed for citizen interaction, surveys, or community dialogue.
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Grievance Tracking Gaps: Complaints were difficult to manage with clear workflows, accountability, and status visibility.
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Minimal Performance Visibility: Measuring sentiment, outreach impact, and engagement trends was inconsistent and manual.
Solutions
We built a unified digital ecosystem combining web, mobile, AI support, and grievance workflows to scale trust.
Centralized Web Platform
Verified religious content and official ministry communications
Mobile Applications
Nationwide Android and iOS apps for citizen access
AI Powered Chatbot
Automated responses for religious and community queries
Grievance Redressal System
Confidential complaint submission with resolution tracking
Awareness & Outreach Campaigns
SEO, social media, and video based public awareness
Website Redesign & Optimization
Modern UI UX, accessibility, and multilingual support
Key Features
A secure, multilingual citizen platform enabling verified content access, AI assistance, analytics, and streamlined grievance resolution.
Unified Content & Knowledge Hub
Verified, inclusive religious resources and ministry announcements in one platform.
Role Based Access Control
Separate secure access for ministry teams, moderators, and public users.
Real Time Dashboards
Live monitoring of engagement, outreach performance, and content consumption trends.
Analytics & Reporting Suite
Insights on user behavior, sentiment patterns, and grievance resolution performance.
AI Powered Citizen Assistance
24/7 chatbot responses that reduce support load while improving service experience.
Grievance Redressal Workflow
Confidential submission, routing, tracking, and resolution history with accountability.
Multilingual & Accessibility Ready UI
Bangla and English support with user friendly navigation and inclusive design standards.
Outreach Enablement Tools
SEO tracking, social sharing metrics, and awareness content distribution support.
Impact & Results
The platform transformed nationwide religious engagement by improving accessibility, responsiveness, and institutional efficiency through digital innovation.
Conclusion
ERHAP modernized how the Ministry promotes religious harmony by combining verified content, inclusive access, AI support, and grievance resolution in one ecosystem. The platform improved outreach, strengthened citizen engagement, and created a scalable foundation for future national awareness initiatives.
