Overview
Maximize Your Reach with Smart, Targeted Media Investments
In a digital landscape where attention is currency, your ads need more than visibility—they need precision, timing, and impact. At ADDIE Soft Ltd., we don’t just buy media—we build data-driven campaigns that deliver the right message to the right audience across digital, broadcast, and outdoor platforms.
Whether you’re launching a national brand campaign or driving local conversions, we combine strategic targeting, creative alignment, and premium inventory to make every media dollar work smarter, not harder.
Audience Precision
Cost Efficiency
Cross-Channel Impact
Campaign Optimization
Key Offerings
Ad Spend That Works Smarter
From precision targeting to full-funnel strategy, we manage paid media that drives clicks, conversions, and brand recall.
Ad Spend That Works Smarter
Combines audience segmentation with real-time optimization. Ensures ads perform across display, search, and video channels—built for scale, accountability, and ROI.
ROI-Led Programmatic Advertising
Uses AI to bid in real time, delivering ads to high-intent users. Optimizes delivery, reduces waste, and maximizes return across digital touchpoints.
Strategic ATL Media Buying (TV, Print)
Delivers high-reach exposure across TV and print. Enhances credibility and scale through curated placements and strategic negotiation.
OOH Media Planning & Buying
Activates presence through traditional and digital OOH formats. Maximizes reach with geo-targeted placement and high-impact visuals.
Cross-Channel Media Strategy
Unifies digital and traditional channels under a single funnel. Ensures synergy, smart budget allocation, and performance alignment.
Influencer & Content Campaigns
Connects brands with relevant influencers and creators. Aligns campaigns to engagement, awareness, or conversion goals, with full transparency and tracking.
Featured Projects
We don’t “run ads. We engineer attention
Explore how our media strategies delivered reach, ROI, and real impact for brands across sectors.
Essential Eight Awareness Campaign
Client: BlueShield Technologies Australia
ERHAP Harmony Campaign
Client: Ministry of Religious Affairs (MoRA)
PKSF LMS Outreach Campaign
Client: PKSF – Learning Management System
Not Just Launched — Engineered.
We build campaigns with purpose, powered by strategy and performance data. Our media buying approach balances precision targeting, creative testing, and real-time optimization, ensuring every placement drives measurable results—not just impressions.
Strategy
Segmented by region, intent, and behavior
Creative
Fresh variants tested every 7–10 days.
Optimization
Realtime shifts based on what converts.
ROI Focus
Impact over vanity. Results over reach.
Want media that’s memorable, measurable, and meaningful?
Let’s make every impression count.
Let’s make your campaigns unstoppable.
Key Benefits
Maximized ROI With Every Impression
Maximum ROI Per Channel
Rank higher and get discovered with technically sound, Google-friendly website structures.
Integrated Media Mix
TV, press, outdoor, social, search—one unified campaign strategy across all
Audience Targeting at Scale
Reach precise demographics using programmatic, behavioral, and contextual data
End-to-End Campaign Execution
From creative development to placement and optimization, all under one roof
Transparent Reporting
Full visibility into performance metrics, spend, and campaign impact
Tools & Technologies
Our Creative & Analytics Tech Stack
We leverage industry-leading tools for planning, design, analytics, and collaboration—ensuring efficient workflows, creative excellence, and measurable results across platforms.
Why Choose Us
More Than Ads—We Engineer Outcomes
With creative, data, and strategy under one roof, we don’t just run ads—we build media engines that perform.
ROI Over Spend
Every campaign is tracked as performance investment.
Government & Commercial
We manage awareness, outreach, and growth campaigns.
Cross-Channel Expertise
We plan, execute, and optimize across platforms.
Creative + Media = Impact
In-house creatives power agile, aligned media buying.
Frequently Asked Questions
Creative Production Questions – Process, Tools & Revisions
A typical enterprise solution takes 3-6 months depending on complexity. We also offer phased rollouts.
Yes. We specialize in integrating legacy platforms and databases through secure APIs.
We support both cloud (Azure, AWS) and on-premise deployment - including BCC's national data center.
